AXIS360 assessment

SalesAxis Selection Assessment

Sales-specific personality profiling grounded in decades of sales performance research

โ‚น1,100 per candidate, before GST. See all prices

24
Items
~15 min
Completion time
Sales DNA
Archetype output
SPI
Sales Personality Index
In short

What is SalesAxis Selection Assessment?

SalesAxis measures the specific personality dimensions decades of sales research have linked to quota attainment โ€” achievement drive, resilience under rejection, and social boldness โ€” producing a Sales DNA archetype and role-fit score calibrated specifically for commercial roles, not adapted from a general-purpose instrument.

What it measures

  • Achievement drive
  • Resilience under rejection
  • Social boldness

Key facts

AssessmentSalesAxis Selection Assessment
Items24
Completion time~15 min
Archetype outputSales DNA
Sales Personality IndexSPI
Priceโ‚น1,100 per candidate, before GST
Best suited toSales hiring at any level โ€” from field sales and account executives through sales leadership โ€” where quota attainment depends on specific, measurable personality traits.
What you get

What does SalesAxis Selection Assessment include?

  • 24-item survey producing a Sales DNA archetype and full dimension breakdown
  • Grounded in Seligman's (1986) explanatory style and Churchill et al.'s (1985) sales performance meta-analysis
  • Sector benchmarks (BFSI, Pharma, FMCG) for accurate role-specific comparison
  • Negotiation Intelligence module with 16 style-combination content variants
  • 30-60-90 day onboarding brief generated directly from the candidate's profile
The case

Why does it matter?

Generic personality assessments miss the specific traits that predict sales performance โ€” resilience to rejection, achievement drive, and social boldness matter far more in quota-carrying roles than they do in most other jobs. Seligman's (1986) explanatory-style research on insurance sales agents remains one of the most cited findings in the entire sales-selection literature.

Fit

Who is SalesAxis Selection Assessment for?

The process

How does SalesAxis Selection Assessment work?

  1. 1

    Candidate completes the 24-item SalesAxis survey

  2. 2

    AXIS360 computes the Sales DNA archetype and sector-benchmarked scores

  3. 3

    Report includes a ready-to-use 30-60-90 day onboarding brief

Keep exploring

More sales & commercial and where they are used

Using results responsibly. Assessment results describe tendencies and preferences at the time of testing; they are one input to a decision, not a verdict. Use them alongside a structured interview, work samples and references, tell candidates how their results will be used, and avoid treating any single score as a pass or fail line unless it has been validated for that purpose in your own setting.
Questions

Frequently asked questions

How is this different from a general personality test used for sales hiring?

General instruments measure broad traits; SalesAxis measures the specific sub-traits (rejection resilience, achievement orientation, social boldness) that Seligman (1986) and subsequent sales research identified as uniquely predictive of quota attainment, not just general job performance.

Does this work across different sales models?

Sector benchmarks are available for BFSI, Pharma and FMCG specifically, since selling cycles and buyer relationships differ meaningfully across these; other sectors use the general sales norm.