SalesAxis 2.0 — Real Estate Edition
Flagship real estate sales diagnostic — 5 core traits plus a Buyer's Agent vs Listing Agent role-fit overlay
₹500 per candidate, before GST. See all prices
What is SalesAxis 2.0 — Real Estate Edition?
SalesAxis 2.0 Real Estate Edition uses a layered model: a core layer measuring five traits identified by Echovate's (2021) industry research as predictive of agent success — Systematic, Perseverance, Results-Oriented, Flexibility, Empathy — corroborated by peer-reviewed academic research (Abelson, Kacmar & Jackofsky, 1990, Journal of Real Estate Research), plus a Role-Fit overlay computing Buyer's Agent versus Listing Agent orientation, grounded in Wizehire's (2015) finding that top performers in each role show genuinely different behavioural profiles.
What it measures
- Systematic
- Perseverance
- Results-Oriented
- Flexibility
- Empathy
Key facts
| Assessment | SalesAxis 2.0 — Real Estate Edition |
|---|---|
| Items | 33 |
| Completion time | ~20 min |
| Traits + Role-Fit overlay | 5+1 |
| Price | ₹500 per candidate, before GST |
| Best suited to | Real estate brokerages, proptech platforms, and builder in-house sales teams making senior or high-stakes agent hiring decisions, or placing existing agents into buyer-side vs listing-side roles. |
What does SalesAxis 2.0 — Real Estate Edition include?
- 5 core traits (Systematic, Perseverance, Results-Oriented, Flexibility, Empathy) grounded in real-estate-specific research
- Role-Fit overlay computing Buyer's Agent vs Listing Agent vs Hybrid orientation
- Sales DNA archetype naming (e.g. 'The Closer', 'The Trusted Guide') combining top trait and role lean
- 12-page report: trait deep-dives, results narrative, full interview guide, development plan with literature, and a 30-60-90 day plan of action
- Global and Indian norms — seeded distributions grounded in published research, refined as real completions accumulate
Why does it matter?
General sales assessments miss what's genuinely distinct about real estate: agents split into two behaviourally different roles — buyer's agents and listing agents — that Wizehire's (2015) DISC-based research found require different, not just differently-intense, personality profiles. Layering a role-fit read on top of core trait science is what separates a real diagnostic from a relabeled general sales test.
Who is SalesAxis 2.0 — Real Estate Edition for?
How does SalesAxis 2.0 — Real Estate Edition work?
- 1
Candidate completes the 33-item survey in about 20 minutes
- 2
AXIS360 scores 5 core traits and computes the Role-Fit overlay
- 3
12-page report delivers a full trait profile, interview guide, development plan and 30-60-90 day onboarding plan
More sales & commercial and where they are used
Frequently asked questions
How is this different from the Real Estate Sales Readiness Screener?
The Screener is a lean, 15-item early-stage filter for high-volume hiring. SalesAxis 2.0 RE is the full flagship diagnostic — 33 items, 5 core traits plus the Role-Fit overlay, a 12-page report with a complete interview guide and development plan — built for senior or high-stakes hiring and placement decisions, not volume screening.
Is the Role-Fit overlay validated independently?
It's grounded in Wizehire's (2015) industry research using DISC and Values Index profiles — genuinely real-estate-specific, but an industry study rather than independently peer-reviewed academic research. We say this directly in the report rather than overclaiming validation that doesn't exist.